Videos From Down Under
David Billington from Australian-based Messages on Hold pointed me to a couple of personalised videos they have developed. Check out www.jpmoneybags.com and www.worldsgreatestbusinessmind.com.
While both videos are a little cheesy and one uses the old news theme (which I’m not a big fan of), they certainly both get a good chuckle factor. I look forward to seeing more personalised video campaigns from Messages on Hold in the near future!
Posted on Friday, 14 August 2009 at 2:25 PM | Permalink | Comments (1)
PURL Primer
pdfPictures feature an interactive edition of the Seybold Report which you can download from their website. This free report includes a feature article by Heidi Tolliver-Nigro titled “Is it Time to Invest in PURLs?”
If you’re researching PURL solutions or want to learn more about what exactly PURLs are, then I’d recommend you read this article. It’s a good introductory primer that cuts through the hype (pushed by many vendors) and highlights the pitfalls in using PURLs.
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Posted on Wednesday, 22 July 2009 at 12:59 PM | Permalink | Comments (2)
You’re in the News
I’m back online after neglecting my blog for a few weeks. Actually I never went offline, but a couple of trips (XMPie Users Group Conference in Vegas and PacPrint in Melbourne) combined running my own company, has knocked me around and I’ve hardly had enough time for my day job, let alone blog. But hopefully that is starting to change.
One thing I’ve noticed over the past few months is the increase in personalised video campaigns. A handful of providers are mastering the art of leveraging Flash to include personalised elements (text and images) in video, and their techniques are steadily improving. At the Users Group conference last month, DME (who has a dedicated production team and studio for video personalisation) demonstrated their latest personalised video campaigns, which included some very realistic and impressive effects—a notable improvement from their earlier work. DME now use Adobe Flash Media Interactive Server to stream their personalised videos, which enables a better viewing experience than streaming Flash objects directly from the web server, as the server includes a quality-of-service monitoring feature that detects changes in your viewer’s bandwidth and smoothly switch between streams during playback—helping to ensure a high-quality, uninterrupted stream.
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Posted on Sunday, 7 June 2009 at 3:18 PM | Permalink | Comments (3)
Experiencing Cross-Media
While many print service providers realise the value of cross-media marketing and some already offer cross-media services at varying levels, these providers often struggle with communicating what cross-media actually is and what it can mean for their customers. Print providers are not alone, you just need to review the numerous websites of cross-media software vendors, from MindFire, Bitstream and others, and you will find it’s quite challenging to understand what cross-media is really about and what it can offer.
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Posted on Tuesday, 14 April 2009 at 5:49 AM | Permalink | Comments (1)
Myer’s DM Spree
Australian retail giant, Myer, has disclosed that during 2009 it will focus it’s marketing spend on targeted, direct marketing to Myer One card holders—in fact it will spend more on DM to store card holders than all of its other advertising put together. Myer explained that they plan to leverage their customer data from their existing 2.7 million card holders, who are clustered into groups and segmented into three tiers (based on annual spend). The intent of Myer’s DM focus is to become more relevant to their customers.
Other FMCG businesses should be taking a leaf out of Myer’s marketing strategy. In the current economy, targeted relevant marketing is key to influencing customer purchasing behaviour—and retaining them.
Posted on Monday, 13 April 2009 at 4:05 PM | Permalink | Comments (0)
Digital Flywheel
I recently came across a web-based tool named Digital Flywheel. Developed by Database Publishing Consultants, Inc. or DPCI, Digital Flywheel has been developed as a add-in for existing business applications—for example marketing web portals, where users can create customised documents and collateral on-demand from a template library.
What makes Digital Flywheel unique from other solutions is that it uses a Rich Internet Application to present the document template and customise it, while the document template is an InDesign document and InDesign Server is used on the backend for document composition. I’ve commented on some of the main areas that I’ve identified within the solution.
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Posted on Thursday, 9 April 2009 at 3:13 PM | Permalink | Comments (1)