Transpromo-Live
A new blog dedicated to TransPromo has recently surfaced. Authored by Lee Gallagher, Transpromo-Live provides an open discussion on TransPromo and its potential applications. It’s great to see a blogger and knowledge expert who’s committed to sharing and educating the market on these emerging applications.
Lee’s refreshing commentary moves past the hype and discusses real applications and challenges in transactional promotional printing. Check it out at www.transpromo-live.com.
Posted on Friday, 5 September 2008 at 4:56 AM | Permalink | Comments (0)
XMPie on iPhone
Many XMPie users will appreciate the open platform of uProduce (the production engine in PersonalEffect). In fact, the entire uProduce interface is built using the uProduce Web Services API—anything you can do with uProduce can be remotely driven through the API, which means you can even create your own customised uProduce dashboard.
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Posted on Wednesday, 27 August 2008 at 9:22 AM | Permalink | Comments (1)
TransPromo Summit
As I wasn’t able to convince my boss to send me off on a 20 hour flight to NYC for the annual InfoTrends TransPromo Summit, I’ve been following the running commentary on Print CEO Blog with interest. Cary Sherburne’s last entry on the summit sparked a wave of discussion, including one from the Pat McGrew, Director of Industry Marketing at Kodak and respected TransPromo evangelist. It’s interesting to note that Pat observed that the delegate mix was way off-balance, with a strong mix of vendors and not enough users. As a result, there was quite a bit of “preaching to the converted”. As I work for a vendor, I guess it’s a good job that I didn’t turn up and add to the apple cart. If you attended the summit, I’d be keen to feed on takeaways and left-overs. Please feel free to comment and share.
Posted on Monday, 25 August 2008 at 5:16 AM | Permalink | Comments (0)
MindFire Make Inc.500
MindFireInc has just announced that they have been ranked #152 on the 2008 Inc.500 Index. The index, published annually by Inc. (a monthly magazine for entrepreneurs and small businesses based in NYC) is based on percentage growth in company net sales over a five-year period and only applies to private companies.
To qualify for this exclusive shortlist, companies must have been founded and generating revenue by the first week of the starting calendar year, and therefore able to show four full calendar years of sales. Additionally, they have to be US based, privately held and independent. Revenue in the initial year must have been at least $200,000 and revenue in the most recent year must have been at least $2 million.
The 35-strong team at MindFireInc met this criteria, by achieving an annual revenue of $3.2 million last year, which is a significant improvement from their $202,809 revenue in 2004. It appears that MindFireInc are on a path to success. It will be interesting to monitor the index next year and see how their growth fares in 2009.
Posted on Sunday, 24 August 2008 at 7:53 PM | Permalink | Comments (1)
QR Codes
QR (Quick Response) Codes are gaining a lot of interest in Australia. For those who aren’t familar with these little marks, a QR Code is a two-dimensional bar code that can be used in convenience-oriented applications for mobile phone users (known as mobile tagging). Using an encoded URL, a QR Code can incorporated in outdoor and print media advertising, including signs, buses, newspapers. A mobile phone user can use the integrated camera in their phone to capture the QR Code, then use reader software on the phone to decode the barcode into the URL and view the Web page in a browser.
Posted on Wednesday, 13 August 2008 at 10:47 AM | Permalink | Comments (3)