« Feed Me | Chocolate Direct Mail »
Caslon have published a flowchart for creating cross-media lead-generation campaigns. The flowchart includes the key campaign development steps and illustrates project ownership and dependencies.
While everyone has a different approach to a campaign workflow and there is not really a "one size fits all" model, this flowchart could be used as a project checklist, or tool to share with customers to explain campaign tasks (and costs).
Whether this generic flowchart is helpful or not, there is no doubt that having a structured approach to campaign development and execution is critical, and a flowchart is a great tool to visually communicate the project workflow and get everyone on the same page.
Posted on Wednesday, 3 October 2007 at 5:31 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/33