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Australians may need to visit www.supporterscheerup.com after Australia lost to England during the rugby world cup quarter-finals this weekend.
This highly effective viral online campaign was created by DDB for Philips for the FIFA 2006 World Cup. It's a good example of how variable-data publishing campaigns don't always need to include print. It leverages streaming video in Flash to deliver a novel message for your 'mates' who may need cheering up if their team didn't win the world cup.
There doesn't really seem to be a call-to-action, but Philips are probably trying to publicise the fact that they're an official sponsor of the world cup and that they can relate to football supporters.
Posted on Sunday, 7 October 2007 at 10:29 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/36
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I came across an interesting website today and while it doesn't really fit under the 'variable-data publishing' umbrella, I thought that I'd still share it as it delivers a highly interactive and personalised experience, leveraging the power of Flash. ... Read More »
Tracked on Monday, 15 October 2007 at 6:17 PM
Eliot, when did you last test this? I can't seem to get it working. I think all the cheerleaders have gotten bored and gone home.
:<(
Posted by K. Duane Mackey on Friday, 12 October 2007 at 10:02 PM
Still works for me. Maybe they're not so keen on cheering for you.
Posted by Eliot Harper on Friday, 12 October 2007 at 10:19 PM