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With the continuing boom in personalised direct marketing campaigns, many print providers are taking the opportunity to re-invent themselves and make the transition from being a print provider into a marketing service provider. These providers are now offering a complete marketing service, from concept to design, through to data management, cross-channel deployment and response tracking.
WhatTheyThink are running a free webinar on 'Making the Transition from Print Service Provider to Marketing Service Provider', led by Barb Pellow from InfoTrends. The webinar will be held on Tuesday 6th November from 2-3pm Eastern Time (-4 GMT) and will include success stories of print providers where you can learn from their successes and mistakes.
Posted on Wednesday, 24 October 2007 at 1:17 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/48