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Meet Dexter; America's favourite serial killer. I was shocked to learn that I'm next on Dexter's hit list. Take a look at this news report.
Fortunately this turned out to be a spoof; it's actually viral campaign promoting the US hit TV series, Dexter. This has to be the most effective use of video-based image personalisation that I've seen to-date. The personalisation also extends to the newsreader's voiceover for additional authenticity. Even the spoof website is convincing; a social media site complete with a report summary, folksonomy tags and a list of fictional comments.
You can go to www.sliceoflifetv.com and can give your friends 'The Dexter Treatment' by inputting dynamic elements such as your friend's name, gender, age, occupation and a personalised message.
The campaign was created, filmed, directed and edited by Digital advertising agency, Ralph. When the campaign was launched in London, it proved so effective and controversial that Ralph received calls of complaint from the public and London's Scotland Yard Police!
Posted on Thursday, 29 November 2007 at 3:49 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/58
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Tracked on Friday, 14 December 2007 at 5:17 PM