« Junk Mail Please! | Chocolate Direct Mail »
ISO Technical Committee 130 are currently working on a new standard for 'variable printing data exchange' in PDF; ISO/WD 16612-2. The name is not yet finalised — the working name is VPDF/X-200X, although this will most likely change before the standard is relased, as 'VPDF' is a current product from Verisis. This working draft is based off PDF/X-4 and part of PDF/X-5. It is understood that this standard will be published around Q2, 2008.
It's interesting to see that ISO are still pushing for a standard VDP language. An earlier attempt to create a PDF-based VDP standard through PPML/VDX-2005 failed to gain adoption by RIP vendors (only Xeikon and Kodak support PPML/VDX). However, with the growing success of Adobe PDF Engine, print vendors need to start looking at how they can support a variable-data workflow with Adobe PDF Print Engine. As this engine doesn't use Adobe CPSI (the intepreter used for VIPP, VPS and other PostScript-based VI formats), print vendors will need to ensure that they can run their engines at rated speed using PDF.
Posted on Saturday, 17 November 2007 at 8:38 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/54
Listed below are links to weblogs that reference New VDP Standard:
» GMC Announcement from VeeDeePee
VDP software vendor, GMC Software, made an interesting announcement yesterday with news that they plan to support Adobe PDF Print Engine 2 and the "emerging PDF standard for personalized content; PDF/VT". This announcement comes as a surprise, as neith... Read More »
Tracked on Thursday, 1 May 2008 at 5:16 AM
It's not the standard that drives the acceptance of the industry, but the performance of the Adobe CPSI and feature-set of the standard. Time will tell if and when it will replace the variations of PPML. For the benefit of the industry a PDF wrapper would be the most pure way.
Posted by Harry Raaphorst on Wednesday, 26 March 2008 at 3:58 AM
Harry, I agree, the interpreter is going to be the controlling factor. I was really focusing around the new Adobe PDF Print Engine, which doesn't use a PostScript interpreter. As a result, it won't consume PPML or other languages, only PDF. However, a VI language switch to PDF isn't going to occur overnight, as no digital printers currently use the PDF Print Engine. But this will change...
Posted by Eliot Harper on Wednesday, 26 March 2008 at 10:18 PM