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Naughty or Nice?
Publicis Digital have created presentrun.com.au; a seasonal viral campaign for Hertz Australia. This humorous website is not for the faint hearted — but if you're ready for the ride, let Santa pick you up and see what he's got in store for you...
The campaign uses image personalisation and versioning to add relevance, and although it doesn't touch the Dexter campaign, it's still pretty effective.
Posted on Friday, 14 December 2007 at 5:14 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/69