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Unica recently commissioned a whitepaper titled 'Revolution in Progress: How Marketing is Helping Companies Manage a Cross-Channel World', authored by Peppers & Rogers. Although the paper does not specifically focus on variable-data, it discusses how Web 2.0 is changing the way companies interact with their customers and provides interesting facts and figures related to Web 2.0 use and social media advertising spend.
If you're looking at how to engage today's social consumer across different media channels, whether you're using personalisation or not, this paper is definitely worth a read. You can download it from Unica's website (after completing a brief registration form).
Posted on Wednesday, 5 December 2007 at 10:23 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/62