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It Keeps Getting Better
Over the past couple of years I've seen an increasing number of video-based image personalisation applications used in online viral campaigns. These applications have either been stitch-based, where multiple pre-recorded clips are stitched together on the fly to create a composite movie sequence (like Supporters Cheer Up), or they incorporate a static personalised image and zoom or pan the image to give the effect that it's part of the movie (like Meet Dexter).
However, there's an new campaign getting a lot of attention, although I'm guessing the majority of site visitors don't understand what it's promoting. It appears to be for a Brazilian beer brand named 'Boa', but my Brazilian Portuguese is pretty non-existent, so I can't be sure. Once you've punched in a couple of names on a form, you see the names incorporated in tattoos within a video sequence.
I'm not exactly sure how they achieve this unique effect — it's Flash based (like all of the other video-based image personalisation examples I've seen) — my guess is that they either build up a sequence of personalised images and display them as consecutive frames, or use a rotoscoping technique. However how they do it, it's extremely effective. If only I knew what they were talking about...
Give it a go for yourself on the Bar da Boa site. Simply enter your name on the first line, a friend's name on the second line, then click 'visualizar'.
Posted on Sunday, 13 January 2008 at 9:31 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/77