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My Hero
Hero Books are new series of personalised soccer books that have recently emerged from Digital Logic, an Australian XMPie customer. Digital Logic join a handful of other XMPie customers who already offer personalised books for children.
While the concept of personalising childrens books is certainly nothing new (I recall receiving one 20 years ago), digital colour printing has enabled print providers to move personalisation past mono printing on colour offset shells, to personalise both text and illustrations in full colour. Butler and Tanner were one of the first to introduce this level of personalisation with Dream Books (using XMPie PersonalEffect). Other XMPie users who offer personalised childrens books include Childhood Heroes from Syndey-based U&I Direct, and Nick Jr. from Rex Three in Florida.
While Hero Books may have borrowed the idea from others, they're currently the only provider to offer dynamic online proofing by using the uProduce API and InDesign Server to generate a jpeg proof of a watermarked page, available on their demo page.
With a selection of 8 different Australian soccer teams to pick from, and up to 768 personalised combinations per page, I'm sure Hero Books will be scoring plenty of goals this season!
Posted on Friday, 18 January 2008 at 4:03 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/79