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Ave a Word
I thought it's time to share another online viral campaign. Although this one's a couple of years old now, it still deserves a mention due to its viral effectiveness and numerous creative awards which include Silver, Cannes Lion 2006 and Best Interactive Campaign, Adobe Design Awards.
London-based agency, Glue, created an ambitious and unique viral ad for MINI to tie in with the launch of the new MINI Cooper S with JCW GP Kit. The agency used Flash-based interactive video stitching techniques to create highly effective, personalised experience.
From the micro-site, visitors can nominate friends who may be demonstrating "unmanly characteristics". The unsuspecting friend then receives a personalised email from their friend advising them that "someone wants to ‘ave a little word". On the site, they receive a personal video message from a hard bloke with a blunt and scarily knowledgeable message for all men who appear to have forgotten just who they are...
While the aveaword.com site closed some time ago, the campaign can still be viewed at aveaword.glueserv.com.
Posted on Wednesday, 20 February 2008 at 9:16 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/78