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Baa
I stumbled across an interesting Web site today, featured in this months edition of Marketing Magazine. In the Netherlands, new knitwear brand Flocks gives customers details about the individual animals that provided the wool for their sweaters, hats and mittens.
Each item can be traced back to a single woolly source, be it a sheep, goat, alpaca or rabbit. Since one animal supplies enough fleece for one garment, each garment is tagged with a specific animal's ID number, and comes with a certificate; the animals passport. Passport information includes the animals breed, weight, year and place of birth, along with a photo. Now that's not a baa'd use of personalisation!
click images to enlarge
Posted on Monday, 25 February 2008 at 8:46 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/94