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RIT have just released a report titled 'Upstream Database and Digital Asset Management in Variable Data Printing'. The report investigates the application of database and digital asset management tools, techniques and skills as they are used to prepare content for variable data printing jobs.
I've had a chance to review this report. This 46 page report does not break new ground, nor does it puport to, but explains the key concepts of database and Digital Asset Management (DAM), and their importance in variable-data printing. The report is essentially an aggregation of numerous published material and interviews. It's clear that the authors have thoroughly researched this topic and material available on this subject, with a reference list spanning over five pages.
The report makes an overall observation that while VDP can be highly effective, database and DAM skills are essential to VDP application development. Database and DAM skills are unique disciplines, and without them, users are limited in how they can leverage the capabilities and effectiveness of VDP. The report includes details the theories and models behind database management, digital asset management, variable-data printing and examines hands-on research trials conducted at RIT. The report concludes with a preliminary list of skills needed to successfully implement variable data printing.
If you're using or plan to use VDP and are lacking in database and DAM knowledge, then I'd recommend you read this report, which is available for download as a PDF from RIT's Printing Industry Center.
Posted on Thursday, 14 February 2008 at 4:04 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/92