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Listen to This!
We've just finished exhibiting at ad:tech, an interactive marketing conference held in Sydney (and other cities worldwide). We went along to demonstrate to delegates how XMPie can be leveraged as an interactive content publishing platform, shifting it far outside the boundaries of cross-channel direct marketing.
We created a demo application of a fictional music online store, named 'earfull', where users can check out new releases for their favourite genre, shop for music and gifts, and essentially have a complete 'Amazon-style' tailored shopping experience—completely driven by XMPie's Interactive Content Port (ICP) technology.
To attract visitors to the music store, we created a viral acquisition application named 'Muso Maker'. This application captures some basic information about visitors, including their age, preferred music genre, album details, along a few personal details, then instantly transforms them into a pop/rock star.
We're using uProduce and InDesign Server to dynamically generate a promo-kit for the new rock star, which includes a tour poster, album and t-shirt. Finally, we create a personalised online store for the user (with a personalised URL), featuring customised music from their favourite genre.
But that's not all. We've also created a Muso Maker Facebook application, where you can add 'Muso Maker' to your Facebook profile page, displaying your album cover, album name and upcoming tour details, completely driven through XMPie ICP!
Now for the technical details. The application was pretty much built exclusively with open-source frameworks. It is running on Ubuntu, written in Ruby 1.8.6.225 (MRI VM) and uses NGINX (Engine-X) as a web server, proxy engine and load balancer. For the framework, we're using Merb 0.5.3 with custom ICP extensions. On the backend, the server uses event-based Mongrel, running the merb handler. Finally, we're using XMPie uProduce v4.0.1 to do all the really clever stuff.
But we can't take all the credit. We enlisted the help of application architect Tim Perrett to glue it all together. Tim wrote the code, built the backend and the Facebook application in just a few days, which is a great testimony to using XMPie ICP a framework for rapid application development!
Now that you've heard how we did it, it's time for you to get ready to leave the safety of your bedroom, shower or garage and become an idol at www.earfull.com.au. Enjoy!
Posted on Friday, 14 March 2008 at 6:51 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/101
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» Integrating Flash and XMPie from veedeepee
Just to prove that we didn't create our Earfull demo with the aid of some smoke and few mirrors, Tim's put together a rough-n-ready screencast illustrating how he used Flash ActionScript to post variables directly from the Flash form to... Read More »
Tracked on Wednesday, 19 March 2008 at 9:22 PM
Comments
Haha...so apparently the only relevant genres are rock and pop ehh?
Posted by Jeremy Bible on Wednesday, 2 April 2008 at 11:52 PM
Hi Jeremy, it would have been an exhaustive (and expensive) process to create different artwork for each possible genre/age combination, so we limited the selection. We decided that we didn't need to have every single combination to demonstrate XMPie's capabilities!
Posted by Eliot Harper on Thursday, 3 April 2008 at 7:00 AM