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There's a lot of buzz surrounding transpromotional applications, or "transpromo" at the moment, no doubt fuelled by the fleet of new high-speed digital colour printers entering the market. Transpromo appears to be the industry buzzword of the year; mailing service bureaus and vendors are raving about it, but it appears almost no one is actually "doing it". Or are they?
WhatTheyThink are hosting a free webinar on Wednesday 12th March from 2-3pm US Eastern Time (-5 GMT). The webinar will be moderated by Barb Pellow from InfoTrends and is designed to discuss the transpromo marketing opportunity, the importance of statement design and share a case study from a direct mail firm.
Sign up for the WhatTheyThink Transpromo Webinar »
Posted on Tuesday, 11 March 2008 at 11:14 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/99