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GMC Software has just announced they'll be previewing two new products at drupa this month; GMC PortalBuilder and GMC Open Document Publisher (ODP). Both products are components of a larger 'Integrated Marketing System'.
PortalBuilder creates web-based "marketing centers" and web-enabled automation for integrated, multi-channel personalised campaigns. ODP is used for managing customer communications through an automated process to collect, sort, merge and dispatch VDP documents according to customised business rules.
This announcement doesn't come as a huge surprise. Many print service providers are now scrambling to tack on value-added marketing services to their VDP offerings. VDP software vendors are starting to realise that as the migration from 'print service provider' to 'marketing service provider' continues, they need to provide a platform to support this evolution and not just bits of personalisation software.
I suspect that we'll start to see similar announcements from other vendors in the lead-up to drupa and during the show. Watch this space...
Posted on Wednesday, 14 May 2008 at 10:38 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/133