VeeDeePee: get up close and personal with variable-data publishing (vdp)

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New Blog

I've recently started blogging for marketingmag, the online edition of Australia's Marketing Magazine. In my copious free time I blog on One:2:One and moderate their One:2:One forum. But, don't worry, it's business as usual at VeeDeePee. My blogging focus at marketingmag is specifically on applications, innovation and information related to variable-data printing in direct marketing, while at VeeDeePee I look at variable-data publishing with a broader scope—not just printing and direct marketing.

When you've got a few minutes to spare, stop by marketingmag and check out what's new. You might be interested to follow my latest post which looks at the use of personalised maps in direct mail.

Wolverine direct mail campaign

Posted on Saturday, 17 May 2008 at 2:45 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/136

Comments

Hey Eliot,

just wanted to say publicly here on your comments, cheers for coming along for the ride with us at marketingmag.com.au and for the latest excellent post on the use of customised maps in DM.

I'm really looking forward to reading more about VDP applications for marketing, but in the meantime I'll keep reading VDP :-)

Cheers mate,

Scotland

Posted by Scotland on Tuesday, 20 May 2008 at 7:15 AM

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