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Simpsonize Yourself
Taking a brief break from my drupa theme, I went online in search for some light entertainment. A friend shared with me a great viral site where you can transform yourself into a Simpsons character. On simpsonizeme.com, you can upload your photo, enter some basic information about your gender and how you look, and the site will analyze your uploaded photo and transform you into a Simpsons character.
This viral online site is co-produced for Burger King and The Simpsons Movie. The application is pretty impressive. The photo I uploaded had quite a dark background, but it appears that the application could detect my face without any problem. I tried catching it out by uploading a scenic photo, which it rejected, so it's obviously doing some clever stuff behind the scenes. As for the generated illustration, it's probably not too far off what I'd look like if I lived in Springfield, so I'm glad I don't.
While I'm not compelled to stop by a Burger King then head off to watch the Simpsons movie, this online campaign definitely has a strong viral element to it and would surely be effective in driving the Burger King brand and promoting the Simpsons movie to both Simpsons and non-Simpsons followers.
Posted on Saturday, 31 May 2008 at 9:15 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/142