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It's 'webinar week'. If you've got the webinar fever, then after joining WTT's upcoming VDP webinar, you might also want to sign up for PODi's VDP webinar, which will be held on the following day. This PODi webinar will be presented by Debora Haskel from IWCO Direct. Debora will share her case study on 'managing the transition from mass mailings to relevant direct mail'.
Just because you're in the high-volume static direct mail business doesn't mean transitioning to variable DM will be easy, but it might be worth it. Find out IWCO's story and how they managed the transition, walking away from two-thirds of their customer base, but increasing revenue from remaining customers ten-fold.
The webinar will be held on Friday May 23rd at 1am and 9am Sydney time, or Thursday 22nd May 11am and 7pm EDT. It costs US$125 to attend, or free for PODi members.
Sign up for the PODi Webinar »
Posted on Thursday, 15 May 2008 at 8:14 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/134