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In an earlier post, I commented that XMPie's drupa media announcement included "uImage's ability to leverage the video functionalities of Adobe Photoshop CS3 Extended", but I could not see examples of this on the XMPie stand. This is incorrect, I missed this on my first visit.
XMPie has a great example of video personalisation in a cross-media campaign, where vistors who register on the XMPie stand have a complete cross-media experience generated them for a fictious mobile phone campaign. Their personalised Web site includes a personalised video.
The video (below) is generated on-demand, triggered by the visitor registering on the stand. XMPie has used a rotoscoping technique in Photoshop CS3 Extended to personalise selected image frames with two variable elements; the recipients name and the offer expiry date. It's a great example of video personalisation and the rendered Flash video file is pretty small (under 500K), so it loads fairly quickly.
If you're not familiar with XMPie's ability to create personalised video using Photoshop, check out an earlier post for details and take a look at an example I recently created.
Nice work, XMPie!
Posted on Monday, 2 June 2008 at 1:33 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/144