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This week Printable announced that they sold nearly 400 copies of their FusionPro Desktop software last month. They're currently holding a "10k Celebration" to mark 10,000 installations of this entry-level VDP software product.
Printable's successful month must largely be attributed to the product price, which was slashed in half to $299 during June. By the law of demand, you're always going to achieve higher unit sales when you drop your product below the market acceptable price.
It's interesting to watch Printable's volatile pricing strategy for FusionPro Desktop—I've never really understood it. Last year Printable slashed their list price from $3,200 to $299, then pushed it $599 in October last year, then dropped it to $299 last month, before lifting it back up to $599 this month. Quite peculiar.
Posted on Thursday, 17 July 2008 at 9:35 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/164