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Telstra Bill
I just received a new-looking Telstra phone bill in the mail last week. For those of you who aren't from down-under, Telstra is Australia's leading telecommunications company with 9.6 million fixed line and over 9.3 million mobile subscribers. The bill used to be printed on offset shells, but has recently migrated to a full-colour digital form, printed by Salmat BusinessForce on a fleet of Fuji Xerox 980 digital colour presses.
This new bill is much easier to review than the previous format as it contains a breakdown of charges and billing details without call itemisation. Customers requiring a detailed list of calls can use online billing or opt to receive a detailed paper bill. By removing call itemisation shortens each bill to around two pages in length, which in turn will save Telstra 260 million sheets of A4 paper a year.
In addition to the environmental advantages of the new bill, Telstra also offer a single bill where customers can consolidate their home telephone, mobile telephone, broadband and pay TV charges into one unified bill.
Finally, the new bill serves as a TransPromo marketing vehicle for related updates and special offers (see section 7 below), for customers who have not chosen to opt-out of receiving marketing material. This is significant, as it's one of the few TransPromo applications that I've seen produced on such a large scale with a repeating, monthly print run.
This is a great example of how digital, full-colour printing of essential mail can help a business transform the way they communicate and market to their customers, while improving their environmental footprint.
Posted on Sunday, 20 July 2008 at 8:03 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/165