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As I wasn't able to convince my boss to send me off on a 20 hour flight to NYC for the annual InfoTrends TransPromo Summit, I've been following the running commentary on Print CEO Blog with interest. Cary Sherburne's last entry on the summit sparked a wave of discussion, including one from the Pat McGrew, Director of Industry Marketing at Kodak and respected TransPromo evangelist. It's interesting to note that Pat observed that the delegate mix was way off-balance, with a strong mix of vendors and not enough users. As a result, there was quite a bit of "preaching to the converted". As I work for a vendor, I guess it's a good job that I didn't turn up and add to the apple cart. If you attended the summit, I'd be keen to feed on takeaways and left-overs. Please feel free to comment and share.
Posted on Monday, 25 August 2008 at 5:16 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/174