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Make Me Super
EVB, a digital agency in San Francisco, has put together a viral video campaign for Kodak where you can transform yourself (or someone else) into a "super" person. The site includes an image-editing tool where you can upload a photo of yourself and define the edge of your face. If you're fortunate enough to have a common name, you're name will even be featured as part of a pre-recorded soundtrack. The campaign is very impressive and a great deal of effort (and expense) has gone into the production of the campaign.
It appears the campaign objective is to encourage visitors to buy branded personalised merchandise or "Super Products", which include a mouse mat, mug, apron and more. While I won't be signing up to buy my Super Products just yet, it's certainly a novel approach to web-to-print!
Go ahead and make yourself super at www.makemesuper.com.
Posted on Monday, 27 October 2008 at 6:51 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/185