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EmailLabs has pubished some helpful statistics and metrics on e-mail usage. This research includes a wealth of useful data, including the most popular day of the week to send e-mail messages (Tuesday), send times (9 am PST), along with open times and more. It's interesting that Wednesday is "opening day" and results from nearly 48.7% of messages being sent on Tuesday and Wednesday.
What's worth noting is these results prove that relevant campaigns boost performance, with campaigns that target Web site user-clickstream data generate conversion rates that outperform untargeted broadcast campaigns by nearly 4 to 1. Furthermore, the statistics show that only 4 percent of marketers personalised messages. And of marketers who do personalise, 76 percent use five data points or less in the personalisation process.
While some of these published statistics are a few years old now, I believe they're still relevant, as e-mail habits haven't changed a great deal since the survey was published. The research is definitely worth a read before you deploy your next e-mail or cross-media campaign!
Posted on Tuesday, 4 November 2008 at 8:20 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/186