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Australia Post has just launched Transpromo.com.au; a micro-site focused on promoting the value of transpromotional mail. The site includes educational information, assessment surveys, case studies, reports and other resources.
While it's clear that Aussie Post has started this initiative with their own agenda (to drive postal mail volume), the site isn't stuffed with the typical transpromo vendor propaganda currently in circulation—but instead it includes proven case studies and relevant research reports. Definitely worth reviewing.
Posted on Thursday, 6 November 2008 at 1:42 PM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/187