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While many print service providers realise the value of cross-media marketing and some already offer cross-media services at varying levels, these providers often struggle with communicating what cross-media actually is and what it can mean for their customers. Print providers are not alone, you just need to review the numerous websites of cross-media software vendors, from MindFire, Bitstream and others, and you will find it's quite challenging to understand what cross-media is really about and what it can offer.
Over the past few weeks I've been working with Centrica, a service provider who recognise this challenge and have worked to address it through developing a complete online "experience". Together, we've developed what we consider to be a website that effectively communicates what cross-media is, how it works, and how it can be applied to support a marketing strategy. To round this off, we've created a cross-media experience that is, well, simply "out of this world". Experience it for yourself at www.centricadigital.com.au.
Posted on Tuesday, 14 April 2009 at 5:49 AM | TrackBack: http://www.veedeepee.com/cgi-bin/mt-tb.cgi/208
Nice work on the site! I think it should work. My two cents :
1. put the case study in html. I always hate downloaded PDF's.
2.I think the secret sauce is track,measure analyse. If it were me, I would bump that to the top of the benefits...
In my experience most customers don't believe creative makes a difference. I know it's not true, by why fight it? All customers are so afraid of wasting money that measure has a nice risk mitigation ring to it..
Posted by Michael J on Monday, 27 April 2009 at 7:34 AM