This page contains an archive of all entries with the category acquisition. Oldest entries appear first.
While the benefits of cross-media VDP are fairly well known, there are limited 'public' examples of VDP cross-media campaigns. Fuji Xerox Australia recently created a campaign to showcase the capablities of cross-media in VDP. Although it's not a 'real' direct marketing campaign, it's a viral acquisition campaign that illustrates the power that cross-media brings to variable-data publishing.
Continue reading "Be a Superhero" »
Posted on Tuesday, 2 October 2007 at 9:49 PM | Permalink | Comments (2)
Today there's increasing worldwide competition in the further education market as many new colleges and universities are popping up around the world and the lucrative international student market is slipping away.
One opportunity to leverage VDP in further education marketing is by making prospectuses more relevant. A university or college prospectus typically contains a lot of generic content covering all different faculties, courses, sports and activities — the majority of which is largely irrelevant to any single prospective student.
One good example of how you can relevance to prospectuses comes from Anglia Ruskin University in the UK, where prospective students can request their own personalised undergraduate prospectus and receive a personalised e-mail, webpage and prospectus (online and/or print).
Continue reading "Get a Degree" »
Posted on Friday, 19 October 2007 at 1:56 PM | Permalink | Comments (0)
We've just finished exhibiting at ad:tech, an interactive marketing conference held in Sydney (and other cities worldwide). We went along to demonstrate to delegates how XMPie can be leveraged as an interactive content publishing platform, shifting it far outside the boundaries of cross-channel direct marketing.
We created a demo application of a fictional music online store, named 'earfull', where users can check out new releases for their favourite genre, shop for music and gifts, and essentially have a complete 'Amazon-style' tailored shopping experience—completely driven by XMPie's Interactive Content Port (ICP) technology.
Continue reading "Listen to This!" »
Posted on Friday, 14 March 2008 at 6:51 AM | Permalink | Comments (2)
A report published by Target Marketing this month assessing media usage in 2008, indicates that direct mail is still the media channel of choice for customer acquisition and comes a close second for customer retention.
Continue reading "Media Usage in 2008" »
Posted on Thursday, 27 March 2008 at 11:55 PM | Permalink | Comments (0)