This page contains an archive of all entries with the category data. Oldest entries appear first.
I attended ADMA's Data Day conference today (now in its third year). There were several high-value sessions covering different data-related topics, but a core theme that emerged across all sessions was 'how to leverage data to create a tailored personal relationship'.
There was a considerable amount of useful facts and information presented in the sessions. I've summarised my notes below.
Posted on Thursday, 25 October 2007 at 3:35 PM | Permalink | Comments (0)
I've been following Drayton Bird's '51 helpful direct marketing ideas' over the past week. Today, Drayton's helpul idea (no. 4) is on database advice, which includes words of wisdom from database expert, Jon Epstein of r-cubed. Jon provides valuable advice in database filtering, focusing around the fact that "it's all about the return-on-investment" and advises to "deselect your worst customers":
Continue reading "Your Worst Customers" »
Posted on Monday, 10 March 2008 at 9:18 PM | Permalink | Comments (0)
The Australian Direct Marketing Association (ADMA) released a Regulatory Affairs Bulletin this week, which features concerning news regarding potential changes to Australia's privacy laws. The Australian Law Reform Commission (ALRC) has indicated that the changes to the Privacy Act 1988 that it is likely to recommend to the Federal Government will include:
Continue reading "Privacy Act Changes" »
Posted on Wednesday, 23 April 2008 at 4:20 PM | Permalink | Comments (0)
Garbage in, garbage out—that's what data is all about. Proper data hygene and management is critical when planning VDP campaigns. WhatTheyThink are hosting a webinar next week titled "Variable Data Printing: It's All About the Data". The webinar will be moderated by Barb Pellow and will share how some companies have successfully leveraged and managed data to develop effective campaigns.
It's free to join and will be held online next Thursday 22nd May at 4am Sydney time, or Wednesday 21st May at 2pm EDT.
Sign up for the WhatTheyThink Webinar »
Posted on Wednesday, 14 May 2008 at 10:16 PM | Permalink | Comments (0)
I finally gave in last week and signed up on Twitter. For those of you who aren't familiar with this emerging community, it's a free micro-blogging service that gives users up to 140 characters per post to answer one simple question: "What are you doing?"
Twitter posts, or "updates" are displayed on the user's profile page (here's mine) and delivered to other users who have chosen to "follow" them. Users can send and receive updates by SMS, instant messenger, third-party services (i.e. Facebook), or direct from the Twitter Web site. To learn more about Twitter and how it works, you really should check out the helpful video featured at the bottom of this entry. While you may ask "but who would want to use twitter"? it's actually interesting and useful to hear what others are up to. What's more, I believe Twitter could be set to transform VDP as we know it.
Posted on Wednesday, 18 June 2008 at 8:46 AM | Permalink | Comments (6)
We're trapped in a paradigm. Many CRM systems offer APIs to enable add-on services, including SalesForce.com with their AppExchange or SugarCRM, a popular open-source CRM solution. And there are many systems integrators and service providers who are already offering integration into these CRM systems using data directly from these CRM systems—but no one appears to be doing this for non-transactional direct marketing campaigns.
There's an irony here. This isn't really a technical limitation—many vendors such as XMPie, Pageflex and others are busy touting support for enterprise-grade database systems including MS SQL, MySQL, Oracle, IBM DB2 and others, but no one is integrating direct marketing campaigns directly into their CRM systems, outside of transactional mail (i.e. bills and statements).
Continue reading "CRM Data and DM" »
Posted on Friday, 26 September 2008 at 4:43 PM | Permalink | Comments (9)