This page contains an archive of all entries with the category video personalisation. Oldest entries appear first.
Australians may need to visit www.supporterscheerup.com after Australia lost to England during the rugby world cup quarter-finals this weekend.
This highly effective viral online campaign was created by DDB for Philips for the FIFA 2006 World Cup. It's a good example of how variable-data publishing campaigns don't always need to include print. It leverages streaming video in Flash to deliver a novel message for your 'mates' who may need cheering up if their team didn't win the world cup.
There doesn't really seem to be a call-to-action, but Philips are probably trying to publicise the fact that they're an official sponsor of the world cup and that they can relate to football supporters.
Posted on Sunday, 7 October 2007 at 10:29 PM | Permalink | Comments (2)
I came across an interesting website today and while it doesn't really fit under the 'variable-data publishing' umbrella, I thought that I'd still share it as it delivers a highly interactive and personalised experience, leveraging the power of Flash.
The Canadian indie band, Arcade Fire, has created an online video for their 'Neon Bible' album. Their song 'Neon Bible' is the first song on the album to have a music video. This online version takes music videos to a completely new level — it features the face and hands of Arcade Fire's Frontman, Win Butler, which you can interact with during the song.
Continue reading "The Neon Bible" »
Posted on Monday, 15 October 2007 at 4:17 PM | Permalink | Comments (0)
Meet Dexter; America's favourite serial killer. I was shocked to learn that I'm next on Dexter's hit list. Take a look at this news report.
Fortunately this turned out to be a spoof; it's actually viral campaign promoting the US hit TV series, Dexter. This has to be the most effective use of video-based image personalisation that I've seen to-date. The personalisation also extends to the newsreader's voiceover for additional authenticity. Even the spoof website is convincing; a social media site complete with a report summary, folksonomy tags and a list of fictional comments.
You can go to www.sliceoflifetv.com and can give your friends 'The Dexter Treatment' by inputting dynamic elements such as your friend's name, gender, age, occupation and a personalised message.
The campaign was created, filmed, directed and edited by Digital advertising agency, Ralph. When the campaign was launched in London, it proved so effective and controversial that Ralph received calls of complaint from the public and London's Scotland Yard Police!
Posted on Thursday, 29 November 2007 at 3:49 AM | Permalink | Comments (0)
Over the past couple of years I've seen an increasing number of video-based image personalisation applications used in online viral campaigns. These applications have either been stitch-based, where multiple pre-recorded clips are stitched together on the fly to create a composite movie sequence (like Supporters Cheer Up), or they incorporate a static personalised image and zoom or pan the image to give the effect that it's part of the movie (like Meet Dexter).
However, there's an new campaign getting a lot of attention, although I'm guessing the majority of site visitors don't understand what it's promoting. It appears to be for a Brazilian beer brand named 'Boa', but my Brazilian Portuguese is pretty non-existent, so I can't be sure. Once you've punched in a couple of names on a form, you see the names incorporated in tattoos within a video sequence.
Continue reading "It Keeps Getting Better" »
Posted on Sunday, 13 January 2008 at 9:31 PM | Permalink | Comments (0)
Greetings from Las Vegas. I've just finished an intensive XMPie Users Group Conference that has been running over the past three days. It's been a brief, but inspiring conference and my head is buzzing with the all the information that I've digested. The conference was tailored for three audiences; designers, marketers and developers, with supporting tracks to cater for each audience. There was a good level of attendance, with approximately 180 delegates from across the globe. While it was impossible to join every session, I managed to attend a good mix and I thought I'd share some key highlights that I took away from the conference.
Continue reading "XMPie Users Group" »
Posted on Sunday, 10 February 2008 at 11:27 AM | Permalink | Comments (1)
Intrigued by the recent video personalisation demonstration using Photoshop CS3 and XMPie uImage at the recent XMPie Users Group Conference, I decided to try this for myself. I purchased a suitable video from iStockphoto and gave it a whirl!
Continue reading "Personalised Videos" »
Posted on Sunday, 10 February 2008 at 10:21 PM | Permalink | Comments (5)
Further to my last entry, I had some time during my 15 hour flight home to try some more video personalisation in Photoshop and XMPie uImage. I've simplified my original approach so that it's easier customise and have added in additional personalised text and a logo.
Continue reading "Try It Yourself" »
Posted on Wednesday, 13 February 2008 at 1:29 PM | Permalink | Comments (2)
I thought it's time to share another online viral campaign. Although this one's a couple of years old now, it still deserves a mention due to its viral effectiveness and numerous creative awards which include Silver, Cannes Lion 2006 and Best Interactive Campaign, Adobe Design Awards.
London-based agency, Glue, created an ambitious and unique viral ad for MINI to tie in with the launch of the new MINI Cooper S with JCW GP Kit. The agency used Flash-based interactive video stitching techniques to create highly effective, personalised experience.
Continue reading "Ave a Word" »
Posted on Wednesday, 20 February 2008 at 9:16 AM | Permalink | Comments (1)
As I shared in an earlier entry, last month at the Users Group Conference, XMPie demonstrated how it's possible to create personalised videos with uImage using the animation feature in Photoshop CS3 Extended. I've spent the past few weeks thinking about applications for video personalisation and looking for a new project.
I was so impressed by the use of image personalisation in the Bar da Boa beer campaign that I wanted to see how easy it would be to create a similar effect in Photoshop. I found a suitable image of a dancer on iStockphoto and thought I'd give it a try.
Continue reading "Let's Dance!" »
Posted on Saturday, 22 March 2008 at 8:13 AM | Permalink | Comments (2)
I stumbled across yourmessagegoeshere.com today; a new site developed by DME. It appears to be technology demonstration of their video personalisation services. You simply pick a theme, enter a personalised message for a friend or foe, then sit back and watch the result.
Some movie themes offer different stories and let you to pick a suitable ending. Also, some movies use pre-recorded popular names which are incorporated in the movie if a name matches the recipients' name.
Continue reading "Your Message Goes Here" »
Posted on Monday, 5 May 2008 at 4:51 PM | Permalink | Comments (3)
In an earlier post, I commented that XMPie's drupa media announcement included "uImage's ability to leverage the video functionalities of Adobe Photoshop CS3 Extended", but I could not see examples of this on the XMPie stand. This is incorrect, I missed this on my first visit.
XMPie has a great example of video personalisation in a cross-media campaign, where vistors who register on the XMPie stand have a complete cross-media experience generated them for a fictious mobile phone campaign. Their personalised Web site includes a personalised video.
Continue reading "XMPie Video" »
Posted on Monday, 2 June 2008 at 1:33 PM | Permalink | Comments (1)
We're starting to see video personalisation popping up regularly in direct marketing campaigns. There are now several good examples of effective video personalisation campaigns, including supporterscheerup, Dexter, Bar da Boa and Ave a Word, to name just a few. These are all online viral campaigns which use a FGF (friend-get-friend) model, where a visitor provides information about a friend, which in turn triggers an email notification to the friend calling them to the Web site where they can view their personalised video.
Continue reading "Magicomm Video" »
Posted on Friday, 11 July 2008 at 7:53 AM | Permalink | Comments (1)
Election-mania is sweeping news headlines across the world and a couple of organisations have decided to create election news stories of their own.
The Summit Group are hosting a spoof election coverage news site, where you can transform yourself or a friend into a presidential candidate simply by a entering your name. The site uses Flash video to incorporate a name as a variable element within the video. While it's obvious that significant effort has gone into making this fictional video, the personalisation effects are not too effective, however the campaign gets a good overall chuckle factor.
Another, but somewhat similar second spoof news coverage is available on a fictional news Web site hosted by the democratic policital organisation MoveOn.org. The personalisation effects in this video (which also use Flash variables) are a little more convincing and even more humorous.
Continue reading "Election Fever" »
Posted on Saturday, 25 October 2008 at 1:30 PM | Permalink | Comments (0)
EVB, a digital agency in San Francisco, has put together a viral video campaign for Kodak where you can transform yourself (or someone else) into a "super" person. The site includes an image-editing tool where you can upload a photo of yourself and define the edge of your face. If you're fortunate enough to have a common name, you're name will even be featured as part of a pre-recorded soundtrack. The campaign is very impressive and a great deal of effort (and expense) has gone into the production of the campaign.
Continue reading "Make Me Super" »
Posted on Monday, 27 October 2008 at 6:51 AM | Permalink | Comments (0)
With Valentines Day just around the corner, it was good timing that I received a link to this personalised video campaign. Created by Focus Imaging in Hong Kong, the video not only incorporates the name of their recipient, but also their picture. Site visitors can enter their valentines name, along with a message and upload a photo.
Continue reading "Valentine Video" »
Posted on Friday, 13 February 2009 at 3:43 PM | Permalink | Comments (0)
I'm back online after neglecting my blog for a few weeks. Actually I never went offline, but a couple of trips (XMPie Users Group Conference in Vegas and PacPrint in Melbourne) combined running my own company, has knocked me around and I've hardly had enough time for my day job, let alone blog. But hopefully that is starting to change.
One thing I've noticed over the past few months is the increase in personalised video campaigns. A handful of providers are mastering the art of leveraging Flash to include personalised elements (text and images) in video, and their techniques are steadily improving. At the Users Group conference last month, DME (who has a dedicated production team and studio for video personalisation) demonstrated their latest personalised video campaigns, which included some very realistic and impressive effects—a notable improvement from their earlier work. DME now use Adobe Flash Media Interactive Server to stream their personalised videos, which enables a better viewing experience than streaming Flash objects directly from the web server, as the server includes a quality-of-service monitoring feature that detects changes in your viewer's bandwidth and smoothly switch between streams during playback--helping to ensure a high-quality, uninterrupted stream.
Continue reading "You're in the News" »
Posted on Sunday, 7 June 2009 at 3:18 PM | Permalink | Comments (3)
David Billington from Australian-based Messages on Hold pointed me to a couple of personalised videos they have developed. Check out www.jpmoneybags.com and www.worldsgreatestbusinessmind.com.
While both videos are a little cheesy and one uses the old news theme (which I'm not a big fan of), they certainly both get a good chuckle factor. I look forward to seeing more personalised video campaigns from Messages on Hold in the near future!
Posted on Friday, 14 August 2009 at 2:25 PM | Permalink | Comments (0)