VeeDeePee: get up close and personal with variable-data publishing (vdp)

This page contains an archive of all entries with the category web-to-print. Oldest entries appear first.

My Hero

Hero Books are new series of personalised soccer books that have recently emerged from Digital Logic, an Australian XMPie customer. Digital Logic join a handful of other XMPie customers who already offer personalised books for children.

While the concept of personalising childrens books is certainly nothing new (I recall receiving one 20 years ago), digital colour printing has enabled print providers to move personalisation past mono printing on colour offset shells, to personalise both text and illustrations in full colour. Butler and Tanner were one of the first to introduce this level of personalisation with Dream Books (using XMPie PersonalEffect). Other XMPie users who offer personalised childrens books include Childhood Heroes from Syndey-based U&I Direct, and Nick Jr. from Rex Three in Florida.

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Posted on Friday, 18 January 2008 at 4:03 AM |  Permalink |  Comments (0)

Personalised Stamps

Postal services around the globe are continuing to look at new and innovative ways to add value to personal correspondence and encourage the use of mail in preference to emails and ecards. Personalised stamps have proved to be a novel, but popular addition for making your mail piece more individual and personal. Originally unveiled by Australia Post as a world first in 1999, personalised stamps have proved enormously popular in Australia during the past nine years, as well as in China, Indonesia, Great Britain, South Africa and Papua New Guinea.

During the 2000 Olympic Games, Australia Post partnered with Fuji Xerox to issue stamps honouring all Australian gold-medal winners. The stamps were produced overnight on a Xerox DocuColor 2060 and issued by noon the day after the athlete or team won gold. The commemorative stamps proved to be extremely popular.

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Posted on Tuesday, 8 April 2008 at 5:38 AM |  Permalink |  Comments (1)

Kodak and Printable

Kodak and Printable made a surprising announcement today, when they announced a partnership alliance, integrating Printable's FusionPro Web product with Kodak EMS software. Kodak, who acquired Creo in 2005 along with their VDP solution, Darwin, has since released INSITE Storefront, which integrates with Darwin and Web Composition Solution (WCS) for server-based composition of Darwin documents through their INSITE web-to-print storefront.

This latest announcement integrates Kodak's EMS software (an ERP system) with FusionPro Web, a hosted ecommerce and web-to-print system. It's interesting that Kodak has chosen not to integrate with their existing Darwin or WCS solution, but build a different (and competing) VDP solution, FusionPro Web, into their portfolio mix.

Posted on Tuesday, 15 April 2008 at 11:43 PM |  Permalink |  Comments (0)

Walk-up VDP

On Xerox's stand at drupa, Xerox and XMPie are demonstrating a VDP web-to-print application running on an office MFD device through Xerox EIP. For those of you who aren't familiar with Xerox EIP or Extensible Interface Platform, it's a software platform that enables developers to create server-based applications and display an interface through the MFD touch-screen user interface. EIP is branded as Fuji Xerox Apeos in the Asia Pacific region.

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Posted on Monday, 2 June 2008 at 11:37 PM |  Permalink |  Comments (3)

Web-to-Print and VDP

Today, we're seeing an increasing number of Web-to-Print (W2P) solutions on the market. This was particularly evident at drupa this year, where everyone seemed to have their own W2P solution. Some industry analysts have have even dubbed drupa 2008 as the "Web-to-Print drupa". OK, let's not get too carried away now...

I've done some homework of my own and put together a list of over 30 different W2P solutions available today. That's a lot of products! Many of these products claim to offer VDP capabilities—it's almost like a feature checkbox for W2P suppliers; "tick, yes, we do VDP". It surprised me when talking to many of these suppliers at drupa that when asked about their VDP support, many exclaimed "yes of course, we do that!" But it's important to understand to what level these W2P solutions offer support for VDP, as I've found that many only offer a mail-merge approach which often isn't sufficient for most VDP campaigns.

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Posted on Tuesday, 24 June 2008 at 11:27 PM |  Permalink |  Comments (9)